Film Marketing
A Digital Wellness Project
Strategy Breakdown
Objective
Develop a comprehensive marketing strategy for an upcoming film with a clearly defined audience: teachers of today’s youth. The goal was to design a campaign that raised awareness and resonated emotionally with educators by addressing the digital challenges their students face. Our approach prioritized authenticity, direct outreach, and education-centered messaging that aligned with teachers’ core values and real-world experiences.
Key notes
- Targeted: Teachers of Today’s Youth
- Focused on digital wellness + cyberbullying awareness
- Proposed easy-to-implement outreach tools
Results
Our pitch won first place in a competitive contest, standing out for its originality, audience insight, and actionable tactics. As a result, we were selected to collaborate directly with the production company, contributing to the strategy’s real-world implementation. While certain details remain confidential under an NDA, the work demonstrates our ability to build a targeted campaign from concept to execution with measurable impact.
Takeaway
This project taught me the value of blending empathy with strategy. By focusing on a deeply specific audience—teachers of today’s youth—I learned how impactful it can be to speak directly to their needs and challenges. It reinforced that the best campaigns aren’t just persuasive; they’re personal, relevant, and built on real understanding.
Creative Work
